Social Media has surely changed the way we access information today. How many times have you yourself read a current event, seen new trend or heard a new restaurant/business recommendation on Facebook, Twitter, Instagram or Pinterest? I personally read most news on social media platforms before the local or national news has the opportunity to broadcast it. Social Media is absolutely a powerful platform for businesses, of all sizes, anywhere in the country. Going about getting seen has become more challenging. Thankfully, we have some tips to help overcome some of the frustration.
Much like everything else, back in its infancy, Social Media was an amazing platform to promote your business and get seen! Because they needed that interaction to grow their platforms.. Today, many of the social media platforms have grown so large, they’re emboldened enough to charge astronomical advertising rates for, exposure, to your own followers! For example (using round numbers), if a business FB page with say 10,000 followers, makes one post in the morning, maybe around 8:00am, WITHOUT paying Facebook to promote said post. Of your 10,000 followers, only 3-5% of those fans (300-500 people) will actually “see” the content you post. Outrageous, right?? (here’s a fascinating article on Hubspot about the decline of Organic Reach). Then, if that doesn’t annoy you enough, Mark Moneyburger will make a little ad pop up that says something to the effect of, “for only $20 your post can reach an additional 1500 people”, which is a mere 15% of your audience, to simply SEE THE CONTENT YOU POST!! Isn’t that something (by liking your page) your audience elected to do anyways? Facebook, Twitter, Instagram, all have similar algorithms and ultimately, want to make businesses pay (a lot) for exposure.
So… Does that mean your efforts are meaningless? Here’s a page we’ve managed for a few years now. We’ve never paid a dollar to promote anything on that page, every bit of growth has been accomplished entirely organically. Should you just stop posting altogether?
You tell us?
Think about being a consumer. What would YOU want to see on your social media feed, from companies you like? Do you want to interact with a stagnant page, that doesn’t post anything much beyond a cell phone pic or two of some drywall tape job they did a month ago? How about that grammar though? Would you want to do business with a company that cannot spell or articulate sentences properly? Social Media is not rocket science, it’s being consistent, being professional, yet not terribly serious and taking pride in what’s presented to your audience. Another huge difference, be one of those pages who makes it a point to interact with your audience at any given opportunity. That will help to establish trust as well as consistency. Once you get folks liking and sharing your content, your numbers tend to skyrocket! That has nothing to do with paid content, that has everything to do with working your online presence and brand properly.
It all surely can be overwhelming, we understand & want to help! Be-it a simple cover image for your social media pages that includes your logo and contact information, we do them all the time. Or something as thorough as managing your entire social media presence, formulating a plan, scheduling posts, taking professional images & video, etc. Eleven Media Co. can absolutely make your online presence what it should be.
Here’s a little promotional video we made for a local granite contracting business on an installation they did. This will be used for social media marketing, likely will go on their website and was edited to our clients exact specifications.
You can dump thousands, tens-of-thousands and often times even more with companies promising incredible results, then inevitably, trying to sell YOU their excuses. We’ve always been kinda different. You can do the work yourself, and we’d be glad to consult your executive team and/or management on how to maximize your efforts. Or, we can do it! We’ve helped several clients focus on what they do best by saving them time through understanding, and ultimately, executing their social media initiatives.
Make sure to follow us on any of our social media pages for more tips and tricks on how to crush your content, website and social media marketing!